Taglines are generally descriptive phrases that
accompany a business name. E.g. Budget -
Driving Your Dollar Further or Ritty
in the City -
Print Media, Internet Development, Marketing
Studio. They help
explain what your business
does or create a feeling associated with it.
There
are two types of taglines:
Descriptive - they explain what your
business does.
Emotional - they create a tone or feeling
about your business.
Taglines should be simple and memorable.
It's difficult
starting a new business and creating
an effective business name. New businesses
often have names that don't particularly resemble
their products and services
- a tagline can help
clarify this.
Tagline Rules In most cases, effective taglines are:
Short and simple (no more than 10 words) -
the shorter the better.
Positive - people like positive statements - negatives are a turn-off.
Interesting - the tagline should spark interest.
Timeless - your tagline might around for
another 20 years, do not add
text that
could date it.
Tested - make sure you test the tagline on colleagues, business partners,
friends and family for feedback before using it. Do not create a tagline
by yourself.
